M2M Workshop: Branding - Why & How

Branding: The Why and How of Branding
Does it really matter—and what’s the secret to doing it right?

Workshop Description:
Branding isn’t just about logos and colors—it’s about the story your business tells and the emotions it inspires. In this engaging presentation, we’ll dive into why branding matters more than ever and how to approach it with clarity and purpose. You’ll explore how great branding can build trust, create recognition, and set you apart from the competition.

Whether you're just starting your business or ready for a brand refresh, this session will walk you through the fundamentals of strong branding—from defining your mission and values to identifying your audience and telling your story consistently across platforms. We’ll uncover the common mistakes businesses make and share practical insights for building a brand that resonates and endures.

Presented by Eric Heyob with White River Broadcasting