Demystifying Analytics for Small Businesses

Demystifying Analytics for Small Businesses" is a course designed to empower small business owners and managers with the knowledge and tools to harness data effectively.

This course simplifies analytics concepts, debunking myths that analytics is too complex or costly for small enterprises. Participants will explore the types of analytics—descriptive, predictive, and prescriptive—and learn to apply them to real-world scenarios. We’ll dive into top analytics use cases, from customer segmentation and sales forecasting to website optimization and inventory management, illustrating how data-driven decisions can enhance business outcomes.

Additionally, participants will receive hands-on guidance in selecting affordable, user-friendly analytics tools, along with practical steps to kickstart their data journey immediately. By the end of this course, small business leaders will be equipped to make smarter decisions with confidence, maximizing growth and efficiency in their organizations.

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Cerwin is a seasoned Revenue Operations and Analytics Executive with over eight years of experience, dedicated to leveraging data-driven decision-making to help businesses scale and achieve their strategic goals. As a GTM Strategist and Analytics Leader, Cerwin has advised more than 30 startups and served as a judge in multiple pitch competitions. His deep expertise in data analytics, systems, and process improvements allows him to provide actionable insights to a wide range of industries, including B2B technology, SaaS, automotive, retail, e-commerce, and logistics. Cerwin’s "Bottom-Up" strategy, coupled with his fresh perspectives and analytical mindset, has consistently led to high-impact results and improved business processes.